InCanterbury
Our mission with this project is to connect tourists, students, & residents with local businesses in the city like never before.
Endorsed by ASPIRE & Kent Business School
The InCanterbury project aims to create positive economic impact in the city, especially to the local & small businesses, through our unique platform.
Our app based platform will act as a:
- Local search engine; promoting local business & products, encouraging visitors & residents to shop local
- LIVE marketing platform; where businesses can reach out & market to potential customers just minutes away from their store
- Local online marketplace; enabling online sales & services for hundreds of local businesses in our city
It will provide the city’s permanent residents, student population & tourists with information, offers, deals & experiences at the same time connecting local & small businesses with their key customer segments.
With ‘InCanterbury’ we will truly drive growth through technology, data, & connectivity.
"Watch this space for an innovative #DigitalCreative platform"
Kent Business School
"Especially relevant for the retail sector post Covid-19"
EIRA
The hype is real!
have registered their interest already
have expressed their interest already
How will InCanterbury work for your business?
Increase Visibility
With us as a local search engine, your business visibility will not be sidelined by larger out of area organisations who spend thousands on their SEO & marketing.
Generate Online Revenue
With us as an online platform, your business can reach out to potential customers online and generate online revenue.
Automate Advertising
With our platform running on data, you will be able to automate your advertisement by providing us specific information at the outset.
Effective Advertising
With us as a local marketing platform you market to your key customer segments but also actively market to potential customers who are mere minutes away.
Create Footfall
With us as a local online platform, you will be able to send out smart offers to potential customers within your vicinity and generate footfall.
Cost Saving Benefits
With InCanterbury, your advertisement spend is more effective using advanced micro-targeting techniques. This means potentially higher return on ad spend.
How will InCanterbury work for its users?
Local Search Engine
Find anything & everything Canterbury has to offer
Access amazing deals
Be front of the queue for all the deals, discounts & offers from the local businesses of Canterbury
Shop Local
Discover local independent businesses
Exclusive Events guide
Always keep in the loop with the many events that make Canterbury such an exciting place to be
Keep up to date with our progress
Canterbury at a glance
The only city in Kent is also naturally it’s economic center. Home to a wide mix of retail, restaurants & pubs among other types of businesses.
The High Street in Canterbury sees healthy daily footfall, bringing in large numbers of tourists, students, and other transient population as well as residents.
Canterbury is home to 3 major universities of Kent which attract well over 35000 students annually. There are also 3 UNESCO World Heritage sites in the city brining in a regular influx of tourists.
The challenge, however, is that the average spend per person per visit to the city is only £4
Powered by EIRA we conducted targeted market research to get key insights
about 70% of those surveyed said that they try to look for things to do or other information before or during a visit to the city centre.
over 60% of the people surveyed said they don’t keep up to date with events in the city because there is no clear option available to do so.
over 80% responded that they would use an app that provided them with events & information about the city.
about 50% of those surveyed stated that they would be welcome to receiving targeted offers on their phone.
almost all survey participants answered that they would be more likely to spend money in the city centre if they were getting a good deal.
about 70% of the participants stated that they will be more careful when shopping in the city, do more research before shopping or avoid busy times & queues.
over 60% of the people surveyed don’t keep up to date with events in the city because there is no clear option available to do so.
the majority of participants relayed that they would not mind sharing their location data to access ocassional offers.
of the businesses surveyed 85% identified footfall as vital or important to their business.
of the businesses surveyed stated that they get an average of only 25-50 visitors per day.
of the businesses surveyed would be interedted in trying out a new platform to reach their target customers.
All the businesses that participated in our survey indicated that would be willing to give discounts if that lead to increased footfall.
Project Milestones
We have made steady progress and are well on our way to brining our vision to the market
Trademark “In Canterbury”
Market Research
Build User Privacy & Security
Develop & Launch the App
Partner with City Council
Supported by
