Our mission with this project is to connect tourists, students, & residents with local businesses in the city like never before.
Endorsed by ASPIRE & Kent Business School
The InCanterbury project aims to create positive economic impact in the city, especially to the local & small businesses, through our unique platform.
Our app based platform will act as a:
- Local search engine; promoting local business & products, encouraging visitors & residents to shop local
- LIVE marketing platform; where businesses can reach out & market to potential customers just minutes away from their store
- Local online marketplace; enabling online sales & services for hundreds of local businesses in our city
It will provide the city’s permanent residents, student population & tourists with information, offers, deals & experiences at the same time connecting local & small businesses with their key customer segments.
With ‘InCanterbury’ we will truly drive growth through technology, data, & connectivity.
"Watch this space for an innovative #DigitalCreative platform"
Kent Business School
"Especially relevant for the retail sector post Covid-19"
The hype is real!
have registered their interest already
have expressed their interest already
How will InCanterbury work for your business?
How will InCanterbury work for its users?
Keep up to date with our progress
Canterbury at a glance
The only city in Kent is also naturally it’s economic center. Home to a wide mix of retail, restaurants & pubs among other types of businesses.
The High Street in Canterbury sees healthy daily footfall, bringing in large numbers of tourists, students, and other transient population as well as residents.
Canterbury is home to 3 major universities of Kent which attract well over 35000 students annually. There are also 3 UNESCO World Heritage sites in the city brining in a regular influx of tourists.
The challenge, however, is that the average spend per person per visit to the city is only £4
Powered by EIRA we conducted targeted market research to get key insights
about 70% of those surveyed said that they try to look for things to do or other information before or during a visit to the city centre.
over 60% of the people surveyed said they don’t keep up to date with events in the city because there is no clear option available to do so.
over 80% responded that they would use an app that provided them with events & information about the city.
about 50% of those surveyed stated that they would be welcome to receiving targeted offers on their phone.
almost all survey participants answered that they would be more likely to spend money in the city centre if they were getting a good deal.
about 70% of the participants stated that they will be more careful when shopping in the city, do more research before shopping or avoid busy times & queues.
over 60% of the people surveyed don’t keep up to date with events in the city because there is no clear option available to do so.
the majority of participants relayed that they would not mind sharing their location data to access ocassional offers.
of the businesses surveyed 85% identified footfall as vital or important to their business.
of the businesses surveyed stated that they get an average of only 25-50 visitors per day.
of the businesses surveyed would be interedted in trying out a new platform to reach their target customers.
All the businesses that participated in our survey indicated that would be willing to give discounts if that lead to increased footfall.
We have made steady progress and are well on our way to brining our vision to the market
Trademark “In Canterbury”
Build User Privacy & Security
Develop & Launch the App
Partner with City Council